Week 8: Advertising and Public Relations

M.A.C does must of its advertisements through word-of-mouth strategy. Word-of-mouth advertisement has been the most effective way that this cosmetic industry has exposed its products and itself to its consumers. M.A.C is well-known because of the celebrity exposure it gets from high rank clientele. M.A.C advertises through celebrity personal, fashion designers, stylist etc.                      

                                                                                           

                                ( Lady Gaga  is on the face of must M.A.C ads)

Combined with Estee Lauder, M.A.C spends merely  $7,795.8M on advertisement each year, which is nothing compared to what other cosmetic companies spend for advertisement, estimated at 2.7 billion yearly.

M.A.C uses advocacy advertising to bring awareness to HIV/AIDS.


M.A.C uses product advertisement to promote All Viva Glam Products (especially Lip gloss) to bring awareness to HIV/AIDS. Every cent of Viva Glam products are donated to HIV/AIDS foundation as an advertising appeal to customers to buy M.A.C product as an incentive to helping adults/children who suffer from HIV/AIDS.