Week 6: Consumer Decision Making

M.A.C recognizes and supports every customer decision making. With their on-scene support make-up group, M.A.C helps each customer feel as if their making the best decision when it comes to skin care and beauty. M.A.C understands that beauty is a universal movement and statement that will forever be needed and demanded. As an industry that serves beauty, M.A.C realizes that customers are willing to pay the price for an ideal self-image.M.A.C customers are exposed both to internal stimuli and external stimuli where they realize what they want or need to create a real self-image.
                          

M.A.Cs' non marketing-controlled information source are mainly from celebrity stylist using M.A.C products all over the world. The name spreads from celebrities to stylist to local consumers. M.A.Cs' word-of-mouth marketing strategy is highly recognized when gathering information sources.
With the information that M.A.C consumers gather from friends, family, acquaintances,etc about M.A.C products, they are trusted in the products that this industry sells, therefore leading them to invest in M.A.C cosmetics. M.A.C invest in the people, HIV/AIDS foundations, so consumers are more willing to invest their time and money into M.A.C. This industries not only strives for customer satisfaction but along the way believes that culture and value in society will make its products sell itself.