Week 5: Global Marketing

M.A.C cosmetics is now sold in 46 countries with 1000 stores nationwide. Its global marketing techniques targets major countries such as china and France as major statement to its fashion forward movement. M.A.C's global vision with HIV/AIDS helped to promote M.A.C cosmetics in china by introducing hello kitty brand make-up as an incentive to help people with HIV/AIDS in china. This move helped to sell M.A.C products in china and the same way all over the world as an iconic symbol for the movement of HIV/AIDS. However the price for M.A.C cosmetics in china is cheaper then in the U.S because the products are brought at wholesale prices.
 M.A.C cosmetics plays attention to the different cultures around the world so that their products are easily adopted by different cultural groups. For example M.A.C created a line for Asian and Indian culture by introducing products that are vegan (no animal products) and henna based products as a symbol that they were embracing the cultures of Asia and India. M.A.C used henna ( a flowering plant used since antiquity to dye skin, hair, fingernails) with different products such as lipstick stain, eyeshadow and even nail polishes.

                                                                      M.A.C Ad in China