Week 4: The Marketing Environment

M.A.C's initial target market were people in high fashion business. because of the brands popularity, M.A.C has moved over to target generation Y ( people born between 1979-1994). M.A.C doesn't use forceful techniques to push their products to a particular market due to its "word-of-mouth" strategy. M.A.C generates its products by keeping young hip woman in mind, as well as providing the older and sophisticated
class of woman with more mild make-up options. Not only is M.A.C a highly recognized costemics brand, but it's also affordable amoungst working class consumers.
M.A.C's social factors that affect and regulate how M.A.C does business is the attitude towards its popularity. Being a high/affordable class of make-up, M.A.C tries to keep its prices reasonable enough that every customer can experience the brand. M.A.C always stay within the environmental budget of its economy and social surroundings. M.A.C equally represents all ages, all races, all ethnicity and varies locations. M.A.C's mission statement itself clearly justifies this demographic factor and cultural diversity within its line.
"ALL RACES, ALL SEXES, ALL AGES"