Week 1: Brief History of M.A.C & Mission Statement

M.A.C (Make-up Art Cosmetics) worn by hundreds of celebrities was established  in Toronto, Canada in 1984. Frank Toskan, a makeup artist and photographer, worked along side with Frank Angelo, owner of a chain of salons, to create this cosmic industry known as M.A.C. The first M.A.C retail store was opened in Toronto in 1986 at well-known department store "Simpson's". M.A.C now has about 300 stores nationwide and still growing. Following its grand opening in Toronto, M.A.C then struck Henri Bendel, New York's legendary fifth Ave boutique, in 1990, where it introduced its famous matte lipstick. Not only is M.A.C a large industry that contributes to future make-up, but it also contributes to HIV/AIDS awareness. M.A.C held a fashion show for its first annual fundraiser in 1988 which supports millions of people living with HIV/AIDS called Fashion Cares.

M.A.C's mission statement: "All Ages, All Races, All Sexes"...conceived to embrace all consumers.