Week 3: Ethics & Social Responsibility

"Always treat others as you would like to be treated"
Each business has an code of ethics that they must follow to guarantee customer satisfaction. A code of ethics often focuses on social issues and is a guideline to help marketing managers and other employees make better decisions. These code of ethics aren't always followed and applied by all business.
M.A.C's code of ethics includes the following rules and regulations in keeping a orderly flow in business:
-Customer Service: these regulations allow M.A.C to serve and treat their customers with the same respect and service as if they were celebrity clients.
M.A.C also has a policy of educating customers and improving lives by explaining all benefits of a particular make-up to their consumers. M.A.C promises to do this with every sale of their merchandise.
As far as customer satisfaction goes, M.A.C aims to please its employees as well. M.A.C has workshops where they allow their employees to learn new make-up art/tricks to improve customer service as well as furthering their knowledge for future jobs. M.A.C believes that a customer is always right and entitled to free make-up design for first time customers. Another brilliant but yet effective marketing skill that M.A.C applies to its business strategy in attracting new consumers. M.A.C employees also get rewarded on a monthly basis as a incentive for their hard work. M.A.C cares about customer service as well as employee benefits. Happy employees bring happy customers.
Social responsibility is a theory that business should not function amorally but instead contribute to the welfare of their communities. M.A.C aims at social responsibility by contributing in major organizations such as AIDS/HIV awareness in adults and children. They contribute most of their funding for each product that they create to help different organizations. M.A.C also does not test any of its products on animals. M.A.C green marketing development supports the environment by offering a recycling program called Back2MAC which states:

Because we share your commitment to the environment, M·A·C accepts returns of its primary packaging through the Back to M·A·C Program. By returning six [6] M·A·C primary packaging containers to a M·A·C counter or M·A·C Cosmetics online, you’ll receive a free M·A·C lipstick of your choice as our thanks to you.