Week 12: Customer Relationship Management

M.A.Cs' customer relationship management targets each individual by customizing their make-up line to please each complexion, skin type and extenuate every feature of each individual. As a large make-up industry, M.A.C identifies customer relationship with their organization by pin pointing their frequent customers and providing them with services such as free samples of new products, mail surveys (response list) and even local annual fundraisers that allow the customers to join for free make overs. By implementing these services to their customers, M.A.C gets feedback from their customers about their products, locations and how they may be able to improve their services/products and interactions with their current customer base. M.A.Cs' in store experience is the most important feature of make-up company. It allows M.A.C employees to interact with customer on more personal level, by giving advice on what make-up to use, how to use it and even offer special feature products from the company to improve the experience of using M.A.C, such as cleaners and moisturizers.
 Curtesy of M.A.C for being a loyal customer