Week 11: Integrated Marketing Communications

M.A.C word-of-mouth promotional strategy helps M.A.C cosmetics promote itself by "letting the brand speak for itself". This particular strategy has been used by M.A.C since it was first introduced to famous celebrities, which allowed M.A.C to be exposed to the public and become one of most famous cosmetics line today. M.A.C has the competitive advantage over most other cosmetics lines because this line is well known amongst celebrities and famous fashion designers.

Word-of-mouth advertisement has been the most effective way that this cosmetic industry has exposed its products and itself to its consumers. M.A.C recognizes that it has become famous through celebrities, fashion designers, make-up artist,etc so every decision that M.A.C cosmetics makes will always be in the spotlight. Every decision will have an effect on the way this cosmetics is understood and accepted by the public eye, so every investment and product the M.A.C makes is carefully planned.

 MAC Cosmetics' VIVA GLAM Spokesperson, Fergie, Launches Her New VIVA GLAM VI Special Edition Lipstick.

Not only does M.A.C make a smart investment for the line but M.A.C gains relationships with celebrities that are well-known throughout the world which adds to good publicity for the company.

M.A.C makes it to fashion week gaining major publicity. Fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest products/designs.