M.A.C has various consumer products within the cosmetic line that ranges from lipstick, eyeliners, foundations and even nail polish. M.A.C product line depth consist of 160 shades of lipstick in 7 different finishes, 150 eye shadows and 60 blushes. M.A.C product modification usually occurs the most when the company is exposing awareness to a foundation which they are invested in or follow. M.A.C is a large sponsor of the HIV/AIDS movement which not only helps the company build customers relationships and morals but also helps promote the companys' newest product. 
A limited edition VIVA GLAM Lipstick named after celebrity spokesperson, Cyndi Lauper. Features a high-lustre finish and a light coral-red colour. As with all VIVA GLAM products, every cent raised through the purchase of VIVA GLAM Cyndi goes to the M·A·C AIDS Fund to support the fight against HIV/AIDS.
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