Week 9: Sales Promotion & Personal Selling

                             

M.A.C presents many opportunities for its consumers to save and really have a personal interaction with M.A.C. M.A.Cs' customer sales promotion allows consumers to save on products by having annual online shopping experience for limited amount of days to purchase products at discounted price. M.A.C also offers  rebates called Back to M.A.C program that allows its consumers to get a free product of their choice when they return 6 empty containers to M.A.C for recycling purposes. Not only is M.A.C giving its customers great deals but also helping the environment at the same time. M.A.C is a part of HIV/AIDS foundations, so when its customers contribute to the cause, M.A.C offers discounts on Viva Glam Lipstick as an incentive for its consumers helping the foundation. M.A.C gives samples out to their customers when the customers is buying a product for the first time and also provides free make-up sessions for special occasions.